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New Icons


Our Time devours the image . At such a speed that the subject becomes intrinsically obsolete. 

Rules change , fads come and go. More and more matter for less substance and we find ourselves continuously looking for guidance, someone to enlighten us in this rat race. 


Critical of a society where everything is temporal and fleeting , everything looks the same and nothing is important;  New Icons highlights the cracked paths we chose to follow , in a world where El Che is truly dead.


New Icons doesn’t pretend to be a comprehensive inventory of our transient idols, this series defines the subjects by their acts..and it confronts us with our choices.

These portraits are embodying that last minute before death where our whole life passes in front of our eyes.




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